SEO Services- Manipulation of Search Engine Good-practices
SEO services basically are the manipulations rather than the exact implementation of the rules, guidelines and good practices set by the search engines. It is truer for the SEO professionals and the processionals related to the Internet marketing and anything related to earn money on Internet. These professionals implement the rules and follow the guidelines set by search engines but not the way the search engines like or expect them to implement. Time is the main factor of this manipulation trend. It takes years after years to build a website to earn money on Internet with exact implementation of search engine’s instructions and with the search engine’s way. The aim of the manipulation is very practical. To get the expected results by abiding all the rules but in the shortest possible time and with the least amount of monetary investment.
We have to understand how the search engines work if we want to know why all the general SEO services are a kind of manipulation. Search engines are the websites like anyother websites in the internet that work as the marketplace. The main features of these websites is the search box and a hugely powerful database software behind the scene. Function of the software, often called as the crawler is to index web page information and organize the information in their database in a systematic way. The algorithm they follow to index a web page is the main strength of particular search engines to earn money on Internet. They never reveal their algorithm because their whole concept of business depends on it. However, they disclose some partial information of their algorithm in the form of guidelines and good practices. Web pages could be easily indexed if these guidelines and good practices are followed.
Search box in the main page of the website of the search engines is the main and usable feature of their search software. Anyone looking forward to getting an information on a specific issue can insert his query in text format. He can insert his full question in text format- he can insert a word or a word phrase in the box and hit the search button. The search software will find relevant information in the database and will come up with the information in the form of a web page.
Search engines work as a marketplace for two groups of people. Neither of these groups belongs to search engines, and search engines are doing business bringing the two groups together in their sites to earn money on Internet. The first group of people is the millions of searchers and information seekers around the world. They come to the search engine web page to look for their information. The other group is the information providers. Search engines are not the owner of 
the vast information they hold in their database. Millions of webmasters, website owners and businesses around the world are the owners of that information they uploaded through their websites basically to earn money on Internet. Search engines should have begged to the webmasters to allow them to index their web pages. In reality, the scenario is quite opposite. The search engines dictate the terms in the internet. Having a good spot in the search engine result page turned out to be so profitable that webmasters are ready to do anything to reach there. So they let the search engines dictate the terms. They follow the instructions to earn money on Internet. They abide by the rules, and they implement the guidelines of the search engines to make their websites appear at the search result page for their targeted keywords.
SEO services have become necessary to be indexed high in the search result page for specific keywords. True meaning of SEO or search engine optimization is to build web pages according to the rules, guidelines and good practices set by the search engines. In reality, it has become manipulation of the rules, guidelines and good practices set by the search engines and it is done to earn money on internet faster. Search engines want quality information as web page contents from the webmaster. They just require quality information so that they can place that information to their searcher. All the other instructions from the search engines are related to the indexing algorithm. Let’s see what is the SEO good practices of Google after their latest panda algorithm update. They are giving more emphasis on unique, informative and high-quality content. They are giving more value to the web pages that has a lot of social activity, i.e. links from social sites and visitors from social sites. They might have reduced value a bit to the links from other established sites, but it is an issue that is still highly controversial.
However, search engines do not advise to build back links manually or with software. They do not instruct to take viral strategy to fetch social site visitors to earn money on internet. They want webmasters to upload quality content. They want visitors would visit the web page naturally or through the search engines for the high-quality information of the content. They want the links of the web page would grow naturally, when other webmasters would be interested to share that information to their own visitors. They do not want any manipulation on these processes to earn money on internet or whatever reasons.
Seo services include the basic three elements, i.e. uploading quality and unique content, increasing social activities on a page and building back links. Even if the search engines do not like manipulation, Seo services professionals manipulate all the three basic elements of SEO to save time/money and to earn money on internet faster. Any manipulation should be marked as unethical technique. In fact, it is highly controversial, which is unethical technique and, which is not. It depends on the individual perspective. However, as a theory, we can call unethical technique to all the manipulation in seo services because manipulation itself is unethical. Manipulation and unethical techniques are almost identical, may be the unethical techniques are a step further in the same direction. The advantage is the faster results in the search engines and in the Internet world as a whole. If a technique gives so much advantage and not penalized, it is not a unethical technique, some opine. The outcome of the unethical techniques indicate it is worth trying to earn money on internet.
