This is the third installment of the five-part “5 Not-to-Dos for Affiliate Marketers” series. If you missed it, you can read part one here and part two here.

You’re all grown up and you’re an affiliate marketer now, but when you were a kid, you often had to learn things the hard way — fire is hot, mom really gets ticked off when you color on the wall, dad goes ballistic if you leave your bike in the driveway and teachers give you really bad grades if you don’t do your homework!

You learned (eventually) that it was in your own best interest to give others what they wanted and keep yourself safe.

The 5 Not-to-Dos for Affiliate Marketers will also help you, as an affiliate marketer, give others (your customers, your visitors and the search engine bots) what they want and keep you safe.

The third thing on our affiliate marketers’ “not-to-do” list is…you should NEVER….

It’s a simple concept. Don’t promise a weekly newsletter and send a newsletter only when you get around to it. Don’t promise a new blog post daily and only post when and if you feel like it. Don’t promise a webinar that never materializes.

Your objective is to build a reputation as “dependable.”

When you tell your customers, potential customers, your opt-in list or your website visitors that you will do something…DO IT…and do it WHEN you say you’ll do it and HOW you say you’ll do it!

Occasionally, you’ll make promises that you can’t keep. But for reasons beyond your control; a speaker cancels at the last minute, a supplier doesn’t deliver on time, etc. When this happens take full responsibility for the broken promise, apologize to your audience and try to make it up to them.

Don’t make promises that you can’t keep!

NOTE: Even though Lurn, Inc. receives compensation for products and services promoted in our blog posts, we always give our honest opinions, findings, beliefs, or experiences about those products and services.