You have to understand SEO or search engine optimization first to understand local SEO. The meaning of search engine optimization or popularly known as SEO lies in the phrase itself.  It means to optimize your web site according to the rules set by search engines. SEO means to design your web site according to the liking of the search engines, uploading local seo websitecontents that would be liked by the search engines, link to the sites that are already liked by the search engines and avoid linking sites that are flagged by search engines, etc.

Local search marketing, the term used by the Internet marketer to categorize a special type of the Search Engine Optimization of a website. It has started with the huge boost of online purchase habits in the society. Even a local small business outlet has no shortage of online customers. However, local SEO has started when the search engines included a special service, i.e. their places or Maps pages.

In terms of search engine optimization good practice, there is no difference between  conventional SEO and Local SEO. Target audience of a local search marketing website covers a smaller and specific area unlike broader SEO website that targets a country wide or worldwide  audience.

The size of audience or traffic of a Local SEO website is conventionally very small as it targets only a small area. Even so, this traffic is generally converts high as they are highly targeted and highly specific. Another advantage of Local SEO website over conventional SEO website is local SEO website faces less competition to be ranked in the search results. This alone attracts many local business owners and Internet marketers to venture in Local SEO websites.

Local search marketing has an advantage. Local sites can generate traffic from regular search engines as well as from Maps or places type services like Google Maps. The site must be submitted to Google Maps to generate traffic from their. Maps differs from conventional search engines and SEO is different for placing local website in the maps.

Local SEO websites also faces competition for their keywords in the Map page. Not all the business could have the first page placement. There are less possibility of having traffic if a site is not placed in the first page of the Map page for a certain keyword. Adding a site to Map need special SEO that differs from conventional SEO.

Local SEO for Maps must be done at the time of submitting the local website. Addresses closer to the city center generally placed higher. Search engine Map page give emphasis to those sites having more number of graphics and more number of videos. You can submit these at the time of initial submission or add at a later stage. Map page has customer rating system. Having more number of customer rating improves ranking in the Map page. These small issues could be manipulated and there are local SEO consultants to assist local business for their Local SEO issues.

 

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